Lionel Messi, the legendary Argentine forward, recently showcased his versatile footballing prowess at the Super Bowl, seamlessly blending into the American sports landscape. As the NFL season concluded, Messi turned heads with his unique skill display, paving the way for the upcoming 2025 Major League Soccer (MLS) season.
From Super Bowl to Soccer: Messi’s Dazzling Display
Following the Philadelphia Eagles’ victory over the Kansas City Chiefs at Super Bowl 59, Messi took center stage in a collaborative advertisement with Apple TV. The ad, featuring the tagline “When football ends, fútbol begins,” cleverly highlighted the transition from American football to soccer, with Messi performing keepy-uppies and nailing a field goal using an American football. This creative display not only captivated the audience but also marked the commencement of the MLS season.
Messi, attending the event at Caesars Superdome with his Inter Miami teammates, including Luis Suárez, Sergio Busquets, and Jordi Alba, demonstrated his adaptability by engaging with the American football in a soccer style. The promotional video, emphasizing Messi’s impact on and off the field, was part of Apple’s campaign to draw attention to the MLS as the NFL season wrapped up.
Messi’s Influence on MLS and Inter Miami
Messi’s presence in the MLS has been transformative. Since joining Inter Miami in July 2023, he has become the face of the league, driving record-breaking jersey sales and elevating the league’s global profile. The newly launched Inter Miami jersey, adorned with sleek black accents and the Royal Caribbean logo, pays homage to Messi’s heritage with its Argentina-inspired design. This kit, set to be worn for the 2025 and 2026 seasons, has already become a fan favorite.
Notably, Messi’s impact extends beyond merchandise. He led Inter Miami to win the Supporters’ Shield in 2024, earning the MLS MVP title and setting a new record for regular season points. As Inter Miami prepares for the FIFA Club World Cup and the unveiling of their new stadium, Miami Freedom Park, in 2026, Messi’s influence continues to shape the club’s ambitions and reach.
Looking Ahead: Messi’s MLS Journey
As the 2025 MLS season unfolds, all eyes will be on Messi and Inter Miami as they face off against New York City FC in their season opener on February 22. With a roster bolstered by international stars and a burgeoning fan base, Inter Miami is poised to challenge for the MLS Cup, further fueled by Messi’s leadership and skill.
While Messi’s future plans for the 2026 World Cup remain undecided, his current contract with Inter Miami ensures his presence in the MLS through the 2025 season. Fans and analysts alike will be watching closely to see how Messi continues to influence the league and whether his success in the MLS will inspire more global talents to join the American soccer scene.
As the MLS seeks to capitalize on Messi’s global appeal and the growing interest in soccer within the United States, the league’s future looks bright. The transition from the NFL season to MLS play marks a pivotal moment, with Messi at the forefront, bridging two worlds of football and captivating audiences worldwide.
